Scott J Hale

Month

October 2009

85 posts

Michael Vick re-signs with Nike - SI.com → sportsillustrated.cnn.com

shaneguiter:

Michael Vick is back with Nike two years after the company severed ties over the quarterback’s involvement in a dogfighting ring.

“Mike has a long-standing, great relationship with Nike, and he looks forward to continuing that relationship,” his agent, Joel Segal, said Wednesday.

Segal would not reveal terms of the agreement. Nike declined a request for comment.

Good or bad choice? I like this move, but then again I’ve supported each group that has chosen to back Vick. It is very obvious that they are not supporting Vick’s past involvement - they are supporting his superstar quality and supporting second chances.

Michael Vick is still an athletic freak and Nike is all about athletic freaks. Good alignment.

Sep 30, 20092 notes
I won't be the last person to ask.

Did you get an invite to Google Wave? Share the love - I’d love to connect and try it out.

Sep 30, 20091 note

September 2009

71 posts

Sep 30, 200960 notes
“Ninety percent of social media is just showing up. It’s the other half that’s hard.” —

Quote from @scottmonty’s presentation on Ford social media strategy, which was the subject of my previous post. Liked this so much that I thought it worthy of a separate mention.

Full presentation here - http://www.slideshare.net/scottmonty/keynote-omma-global-2009?src=embed

(via philadams)

(via marketingbarista)

90% + 50% = more than 100%.

(via theregoesfun)

Sep 30, 20093 notes
Online Retailers Still Pick Facebook Over Twitter → allfacebook.com

The reason they still pick Facebook over Twitter is because Facebook has almost as many users as there are people in the United States. Also, Facebook is easier because it is extremely passive and self-involved.

The headline could say: Online Retailers Still Trying to Hold On to the Power.

Sep 29, 2009
In this edition of "why are we friends, again?" ...
  • Me: Is your GF coming to the birthday dinner?
  • Pan: Ha yeah she's coming. I think we might take one of those Rickshaw Bikes.
  • Me: Hate those. Last – only – time I was on one the guy and I measured calves to calves. He didn’t have any either.
  • Pan: You guys should have measured heads. I bet the guy didn't like how the walking candy apple he gave a ride to threw off the center of gravity on his vessel.
Sep 29, 2009
Sep 29, 20091 note
Nebraska's 300th Consecutive Sellout From an Outsider Perspective → huggingharoldreynolds.blogspot.com

I couldn’t make it to this game, but I did my part to make sure a good chunk of those games were sold out.

The common theme is fan loyalty. Memorial Stadium has not hosted a Husker game that wasn’t full since 1962. The Beatles FIRST single had just come out in 1962.

Wouldn’t you like that kind of loyalty? The kind of loyalty that not even Bill Callahan can destroy (and it wasn’t for lack of trying). The kind of loyalty that doesn’t leave anybody questioning the next milestone. The kind of loyalty that draws in outsiders and leaves them in awe.

You know who has the second longest sellout streak in college football? Notre Dame. The difference between Notre Dame and Nebraska - Outsiders would love to see Notre Dame lose more than they care if their team wins.

“Through These Gates Pass the Greatest Fans in College Football”

Sep 28, 2009
#History #Huskers #College Football #Fan Loyalty
Stream the Where the Wild Things Are Sountrack → stereogum.com

Haven’t had your daily dose of sad yet? I remember when this was a kind-of-frightening (approx.) eight page book about monsters.

Now it is becoming the poster child for sad things.

Sep 28, 2009
“It’s a big happy Smurf village” —Lev Grossman on the state of the Twittersphere.
Sep 28, 2009
#Twitter #Social Media #TIME
Twittered Out? → weblogs.hitwise.com

New user adoption has slowed on Twitter…but does that really mean Twitter has past its glory days? Perhaps the glory days are yet to come as people become more comfortable with the tool and 3rd party apps start to condense and the great helpers rise to the top.

It may be less scientific, but the true measure of Twitter entering a down slope for me is the increase in @ reply spam lately. Sure, go ahead and throw my name in a post with a link…that’s creative and I am really likely to click that. It’s time for Twitter to use some of its billion dollar worth to create a serious fight against spam if they want to keep uses and continue to grow.

(To be clear, marketing/advertising and pushing content is much different than spam. As I’ve seen it lately, Spam comes in the form of an account with a scantily clad lady simply posting a link and a bunch of names. If there is a description of the link, it generally has to do with something I am obviously not interested in.)

Sep 28, 20091 note
#Twitter #Social Media #Research
Sep 28, 20091,099 notes
#Social Media #Twitter #Facebook #Twitter
Play
Sep 28, 2009
#movie #Nightmare #Freddy Krueger
Bachelorette Follow Up

bowlsby:

So I called this B back, and she basically put me through their questionaire. Evidently at this point I’m one of 100 people, and the next step is to submit a video telling them about yourself, at which point they eliminate it down to 50 and those 50 semi-finalists go out to LA for a casting call or what not before they cut it down to 25. Will I make a video-tape? Absolutely not.

This is me agreeing with the others that reblogged - THIS MUST CONTINUE! KMH, make sure to get a video when he least expects it. What’s better than a free trip to LA and conjuring up a few laughs along the way?

Or, just tell them you really want to be on the show to promote your acting (or rapping) career…that should end things pretty fast.

Sep 25, 2009
Top Three Ways to Damage Your Brand with Social Mediaial → whatsnextblog.com

theregoesfun:

scotthale:

It’s not the biggest name in the blogging community, but the content is just as innovative and engaging. There is less emphasis on the format of the blog than in most, and the writing and ideas benefit.

Check it out.

Is one of the ways incorrectly spelling words on the headline? :-)

Mark that down in the horribly-timed-fail category…

Things like this would probably happen a lot less often if I ever knew where my cursor was while creating Tumblr posts. Does that happen to anybody else? Either way, I’ll figure out how to use these new-fangled computers someday. :)

Sep 25, 2009
#Fail
Top Three Ways to Damage Your Brand with Social Media → whatsnextblog.com

This is the kind of blog you might as well just put in your RSS reader. If you don’t have an RSS reader, this is the kind of blog you should start one for. Because you will be returning to this blog often. B.L. Ochman (@whatsnext, Twitter users) is someone I count on to create great content consistently.

It’s not the biggest name in the blogging community, but the content is just as innovative and engaging. There is less emphasis on the format of the blog than in most, and the writing and ideas benefit.

Check it out.

Sep 24, 2009
#BL Ochman #Blog #Social Media
Sep 24, 20093 notes
Bachelorette

bowlsby:

So as a joke my sisters sent me information in to the Bachelorette to have me on the show. So months pass, and today I got a call from LA about being on the show. I don’t even know if I’ll call this person back.

You are definitely obligated to call this person back. It’s like when somebody comes to your door with a product and there’s nothing good on TV (or the internet) and they want to give you a demonstration. The entertainment value is too high to ignore.

Sep 24, 2009
“I dream of a time in which all of the websites I use work properly for a whole day.” —
Sep 24, 20094 notes
#Quote #Internet #Social Media
Sep 23, 2009
New Business Idea - Things Someone Else Says

This is exactly why they created reblogging and retweeting and re-enter-site-spin-off-term. I have a complete inability to say humorous things, so I reblog you (theregoesfun) almost daily.

But really, I do appreciate your content - keep up the good work.

theregoesfun:

I think people should start sites where all they do is post what other funny people around them say…Cause, you know, they themselves lack the necessary funniness to be funny.

Sep 23, 20092 notes
Sep 23, 2009
“Before you build a mountain, you’ve got to dig a hole.” —
Sep 23, 2009
#quote #success
Sep 23, 2009
#Food #Website #Social Media
The Impossibility of Bottling Success → christopherspenn.com

This is really a story about copying a personal brand by Christopher S. Penn. It doesn’t work. Not because copying is illegal, or difficult, but because the reason the original found success often has less to do with the outcome than it does the process and the person.

I recently met Jason Sadler (IWearYourShirt creator), so I’ve been following his success a little close than before I had met him. I noticed a common trend - Jason is constantly bombarded by people asking to join his team, or telling Jason that they are going to start wearing hats, or shoes, or scarfs, or whatever you can imagine.

He has a very similar thought process as Penn - Go ahead and try. You don’t think Jason has thought of wearing hats as part of his I Wear Your Shirt business model? He hired Evan White (YourFriendEvan) to double his shirt wearing audience and he could have easily done the same for a hat-wearer.

But he didn’t. Because the one thing you cannot replicate is Jason Sadler. You will not be the first person in the space and you will not understand the following and work hours that Jason has accumulated throughout the process.

Which of Jason’s outcomes can you achieve? You can tap into your creativity and change the game with new ideas and begin something people haven’t seen and can latch on to. You can find a way to use social media that people have not yet realized; You can’t be I Wear Your Shirt.

Sep 22, 2009
#IWearYourShirt #Success #Social Media
Do You Want More Twitter Followers!?!?!?!

Just put the word “golf” in a tweet.

When we say be active in monitoring social networks, we do not mean that you should be automatically following everybody that mentions a VERY common term.

After posting a link to this article by @DavidSpinks, I immediately had five random golf-related accounts following me on Twitter. The problem? Any kind of logic or simple research would show them that it is actually a post about social media and that I am pushing because of the value to people in my industry…not golfers.

Sep 22, 2009
Nine Scientifically Proven Ways to Get Retweeted on Twitter → fastcompany.com

A few of these apply across multiple platforms - Basically, if you sound intelligent by using complex sentences, correct grammar, and being careful about punctuation, you will be retweeted more often (very simplified, but then again, they are simple things to do).

Obviously, the content matters - but consider the value of an intelligently structured post when looking to build a network.

Sep 22, 2009
#Twitter #Retweet #Science #Network
Sep 22, 20091 note
Sep 22, 20091 note
Head Spins

The pun-ability must be a natural Hale trait. Looking forward to seeing you this weekend. Glad you are no longer experiencing extreme road rage daily. G’day.

whatthehale:

(read: a series of random thoughts on too much or too little sleep, and too much or not enough caffiene)

  • I thought of a killer new name for this blog - which has changed content / tone / its ebb and flow a hundred times but has been called What the Hale?! on two different platforms since 2002, and I am very attached to and can not fathom changing - so I might have to find a new project and pitch it as such … man, it’s so good.  Is there a profession that pays you to come up with kick ass puns all day?  Cuz I was trained by the master and don’t think it’d be a prob any day of the week.
  • I spoke to an RCN tech help man on the phone tonight that sounded JUST like one of the characters in those weird e-greeting cards that are the two little guys … and they are kinda annoying but also kinda funny … I think they mostly talk about workplace stuff.  Crap I forget who they are and googling “weird e-greeting card dudes” isn’t getting me where I want to be … but I channeled (and pictured) one of them as he was walking me through ways to reboot my cable box, saving all 90 of my to-be-watched DVR series’.
  • I hate Mad Men.  There.  I said it.  I’ve been trying to fall in love, and it’s just not taking.  I do not get it.  I liked Jon Hamm SO much more in 30 Rock … or say, on the Emmys last night.  He looks hotter when he’s not so serious.  I am officially barring from my DVR que.
  • Heading to Omaha this weekend for the last wedding in a series of 7 this summer (read: fall, since that begins tomorrow).
  • I might become the fattest, poorest person on the planet soon but I want to do all the things that I plan each week, most (if not all) of which include consumption and dollar billz.  Happily, Omaha often provides a brief economic stimulus since weddings are basically free once you get there and the bars closing at 2 make it impossible to spend that last five-OH on your tab.
  • I am in love with Chicago public transport (except the El when it becomes Santa’s sleigh each year - THAT is my worst nightmare).  No matter the smell, the crowd, the creative driving technique or the confusingly routed bus lines, it is LEAPS and BOUNDS better than sitting in my car for hours a day, angsting over traffic and dip shit drivers and the traffic pattern indicator on the iPhone.  I’d rather take the bus that takes me a half hour vs. the preferred 15 minutes than ever commute to the ‘burbs again.
  • The light in my living room - a row of track lighting - is so freaking bizarre.  One went out a few months ago, so I changed the bulb.  Since this occurrence, after somewhere between 2 - 4 hours of use, the entire track goes out (often causing me to flip out in extreme panic).  It comes back on … but maybe this time it’s a hint.
  • Goodnight!
Sep 22, 20093 notes
Interview Tip #19

theregoesfun:

When asked where you get certain design inspirations from, make sure to picks something more significant than the blue flip-top of an Ozarka water bottle. You’re bullshitting anyways so you may as well pick something like the sunrise, white sand beaches of Mexico or The Grand Tetons. You’re not impressing me by saying tops of water bottles.

It could be worse right? You could say your inspiration comes from “the voices” …

Sep 21, 20092 notes
Retaggr

Here’s a tool I think you might be able to use.

Retaggr helps users aggregate their online presence in a nice and neat format so it is easy for others to find and connect with them. It works a little bit like an online business card…only with WAY more information and functionality.

One of the most useful things Retaggr offers is a simple way to insert your Retaggr connection widget as an email signature.

Forget using long text lists for your contact info - start inserting rich content composed of your online presence that is easy for others to navigate and start engaging.

Sep 21, 2009
Man survives crash, is killed walking away → ohio.com

Do we call this the “Final Destination Phenomenon” or a “Billy Mays Incident”?

bowlsby:

noahkai:

livesophia:

Authorities in Ohio say a man survived crashing his car into a house but was killed walking away from the accident when he was struck by a pickup truck.

The State Highway Patrol says 38-year-old Michael Bigley of Jeromesville ran his car off a road Monday morning and into a living room in the north-central Ohio community.

The crash awakened a man sleeping upstairs in the house. Kyle Dalton says he went outside and was calling 911 as he saw Bigley walking away.

Troopers say Bigley was struck minutes later by the pickup while walking in a road.

Highway Patrol Lt. Michael Combs says there was no preliminary indication that Bigley had been drinking, and it’s unclear if he was hurt in the initial crash. Autopsy and test results are pending.

Sep 17, 2009
10 Principles of Social Marketing

theregoesfun:

phildearson:

  1. People not consumers  -  Mark Earls
  2. Social agenda not business agenda  -  Le’Nise Brothers
  3. Continuous conversation not campaigning  -  John V Willshire
  4. Long term impacts not quick fixes  -  Faris Yakob
  5. Marketing with people not to people  -  Katy Lindemann
  6. Being authentic not persuasive  -  Neil Perkin
  7. Perpetual beta  -  Jamie Coomber
  8. Technology changes, people don’t  -  Amelia Torode
  9. Change will never be this slow again  -  Graeme Wood
  10. Measurement  -  Asi Sharabi

I’d like to add another:

11. Be human

This is a good list. But I did notice that it’s lacking any mention of “relationships.” Is that assumed in the ‘being human’ mentions?

Sep 17, 2009
Play
Sep 16, 20092 notes
Sep 16, 200921 notes
Play
Sep 16, 200948 notes
Interesting Facts About the Internet and Social Web - 'Did You Know' Video Series → ow.ly

(via 6myth):

Sep 16, 20093 notes
#social media #stats
Bing Passes 10% Market Share, Nielsen Says

theregoesfun:

taitran:

Bing Passes 10% Market Share, Nielsen Says
Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)
+------------------------------+-------------+----------+------------+
| Provider | Searches | M-O-M % | Share of |
| | (000) | Growth | Searches |
+------------------------------+-------------+----------+------------+
| Total | 10,812,734 | 2.9% | 100.0% |
| Google Search | 6,986,580 | 2.6% | 64.6% |
| Yahoo! Search | 1,726,060 | -4.2% | 16.0% |
| MSN/Windows Live/Bing Search | 1,156,415 | 22.1% | 10.7% |
| AOL Search | 333,231 | 1.8% | 3.1% |
| Ask.com Search | 186,270 | 2.9% | 1.7% |
| My Web Search | 128,432 | 0.5% | 1.2% |
| Comcast Search | 50,328 | -21.6% | 0.5% |
| Yellow Pages Search | 37,923 | 2.7% | 0.4% |
| NexTag Search | 31,830 | 0.4% | 0.3% |
| Local.com Search | 16,314 | 2.9% | 0.2% |
+------------------------------+-------------+----------+------------+
Source: Nielsen MegaView Search

http://searchengineland.com/bing-passes-10-market-share-nielsen-says-25845

Great…now Bing will be the IE6 of search!!

By “being IE6”, do you mean it will be the default that nobody actually wants to use but a lot of people use it based on its default status and the fact that they are unaware of the other options? Do you also mean that Bing will fail to be compatible with nearly everything and make old people call younger people prior to their run for the early bird special so they can ask a question about why it is not working (not the early bird special, Bing)?

Sep 15, 20094 notes
A Note to Theregoesfun:

(because replying is not a Tumblr thing, comments are only handled by 3rd parties, and I cant justify reblogging the same thing for a 3rd time)

Hahahaha.

Do it. I will hold off the New Twitter TOS enforcers and Ashton’s PR people as long as possible because I like the idea.

Sep 14, 20091 note
Sep 14, 200925 notes
Facebook "@ Replies" Are Now Live...kind of.  → facebook.com

For a few days now, it has been known that Facebook would be adding an @ reply function similar to the way Twitter works it. So, here it is - the feature is finally live. Unfortunately, that means you will need to do some waiting because Facebook is flooded with users and running extremely slow right now.

To tag or @ reply, just type in your status like normal and if you want to tag a friend, put an @ symbol and start typing their name. A drop-down list will let you know your options (exactly like the search in the top right).

Another problem is that the newly released lite.facebook.com, which is supposed to work very similarly to Twitter and FriendFeed, has not yet activated the feature…

So here is what happened: Facebook became more like Twitter by buying FriendFeed and releasing lite.facebook.com. Then Facebook decided to become even more like Twitter by adding @ replies. Then they FORGOT TO ADD THE TWO PIECES TOGETHER.

Sep 14, 2009
Play
Sep 14, 2009
Tumblarity = Promoting Bad Behavior.

As some of you know, my Tumblarity score has been 0 before. I worked it up to about 70 before realizing it is absolutely the most ridiculous ranking system every created in this or any other time period.

The worst part about Tumblarity is that it rewards passing on popular content rather than creating unique posts. You want a good way to raise your Tumblarity? Go to the “Popular” tab and reblog all the things everybody has already seen - don’t bother creating new posts or developing unique content. Yes, getting reblogged helps, but why create anything new when you can simply pass on another’s content and leech off of their creativity and popularity.

Obviously I’m not an expert or even a high-ranking member of Tumblr, but should copying really be rewarded here or anywhere else? I’m a fan of the reblog, but why does it deserve any kind of recognition to slap a button when other people are finding, creating, posting, and writing engaging content?

Sep 13, 20093 notes
Sep 12, 200950 notes
Monopoly City Streets → monopolycitystreets.com

Despite being a horrible failure, I am sticking with Monopoly City Streets because I think the idea is beyond awesome. The first day it was live, it was down for almost the entire day. Even now, it takes some patience because it loads incredibly slow and often loads incorrectly.

If you didn’t already know, MCS is a massive game of global Monopoly. You can buy [almost] any street on Earth and attempt to become a Monopoly mogul against the rest of the world (actually only anybody else choosing to play…but that is potentially the rest of the world).

Because my patience ran a little thin, I blew all my money on streets in Sioux Falls…so basically I’ve inadvertently only challenged people willing to play in SoDak.

Sep 11, 2009
Sep 10, 200937 notes
Listen

Wow, this is pretty obscure to be found in my Tumblr Dashboard - good work those I follow. They actually got arrested while filming the video for this song in London. Great dudes, hilarious lyrics, solid musicians.

btwhalloweens:

missalaina:

Yankee In A Chip Shop- The Matches

This song was on while I was walking next to Chace Crawford today. So it’s been stuck in my head. I love the ‘f*** we gotta go!’ part. haha

I love the Matches! Automatic reblogggg~

Sep 8, 20094 notes
Sep 8, 2009
Jake and Amir: Crush It! - CollegeHumor video → collegehumor.com

Who are you? Gary Vay.ner.chuk

“You’ve got to hustle, crush it, and go big.”

Haha, great video.

gary:

MY exciting experience on Jake and Amir

Sep 8, 200922 notes
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