“Twitter has millions of users, but apparently only four of them actually understand what it does.” - Gene Marks (BusinessWeek)
Everybody on Twitter knows what Twitter is and how to use it. There are no rules. Individuals can use it however they want.
General usage of Twitter is not complicated at all (celebrities have figured it out…I hope you can too). Marketers are figuring out how to use the general public to help, engage, empower and build community. The general public on Twitter does not need to engage anybody unless there is value in such activity for them.
Part of empowering the general public is helping them get value from Twitter (and all of social media). Very few people get value from simply posting what they are doing, but they may get value from a community that inspires them to do it better.
On the other hand, brands can receive value from what YOU are doing. Should we stop calling Twitter “social media” and start calling it “social exchange”?
Today’s AM drive-time topic was “people who talk in movie quotes.” I can’t quote a movie (correctly) or sing a lyric (even remotely right) to save my life. These people are not me, but they WERE hilarious. Favorites included:
“I like to picture my Jesus in a tuxedo t-shirt. It says, I wanna be formal, but I also wanna party, Cause I like to party, so I like my Jesus to party.” -Talladega Nights
“Have you ever wondered if there was more to life, other than being really, really, ridiculously good looking?” -Zoolander (FAVORITE MOVIE EVER. VIDEOTAPE in my large tubed bedroom television/VCR as. we. speak. Judge me. Do it.)
“I’ve sentenced boys younger than you to the gas chamber. Didn’t want to do it. I felt I owed it to them.” -Caddyshack
“While we’re young.” -Caddyshack
Must be genetic. I cannot quote, or recognize a quote from, a movie under any circumstance. I have literally walked out of a movie theater, listened to AM say a quote from the movie and replied “What? Where is that from?”
I seem to have mixed my chewy Gobstoppers with my regular Gobstoppers. One stops my gob, the other does not. There is no way to tell which will do which. It is perhaps the greatest candy conundrum I’ve ever encountered.
Consider yourself addicted.
“The avg. individual with a drug addiction has to steal an avg. of $1k worth of property and goods to raise $200.”
I assume a person that is addicted to Twitter would also have to steal $1k worth of property and goods to raise $200 if that is the chosen method with which they raise money…
Statistics are funny.
AND, I can reblog them on Tumblr where they will then again be posted on Twitter. Actually, this is really cool if I’m not reblogging my own posts. Fail.
My friends over at www.dudetodad.com have a new project underway this week. With Mother’s Day on its way, they are trying to raise as much money as possible in the next week to support breast cancer research. The first $15,000 will be donated to the Susan G. Komen Foundation while any money beyond that will go to start a new fund that will help families dealing with breast cancer.
Why are some dudes and dads trying to raise money for breast cancer behind the logo of a pig wearing a bra? Because the man behind the only daddy-blog of its kind, Hugh Weber (www.twitter.com/hughweber), has a wife and brand new daughter with an unbelievable story to tell.
Hugh’s mother-in-law was diagnosed with breast cancer while she was pregnant with Hugh’s wife, Mrs. Dude. Mrs. Dude’s mom was told that she could treat the breast cancer if she terminated the pregnancy. Or, she could give birth and severely diminish her own chances of recovery. The story continues, but I will let you check it out for yourself at www.theboobfund.com.
Pass the story on to anybody with a mother (that’s everybody) and make a quick donation in the name of your mom. Any amount helps, and your mom would probably appreciate it far more than a new porcelain plate or a vacuum.
The human brain will seek to achieve the optimal level of stimulation.
The optimal level differs from person to person, but it is fairly fluid across a lifetime.
Daydreaming often occurs when stimulation is too low while burnout and frustration are common when stimulation is too high.
Do your brain a favor and try to reach your optimal level. I find that when I am listening to a speaker, it helps to stay in constant physical motion. I do not need to focus my phonological loop on the physical motion, but it occupies my brain enough that I find myself thinking in different directions less often.